River City Media Privacy Policy
Last updated: 07/27/2025
This Privacy Policy describes how River City Media (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from rivercitymedia.org (the “Site”) or otherwise communicate with us (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will:
- Post the revised Privacy Policy on the Site
- Update the “Last updated” date
- Take any other steps required by applicable law
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below.
The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to:
- Communicate with you
- Provide the Services
- Comply with legal obligations
- Enforce terms of service
- Protect the Services, our rights, and the rights of our users or others
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and Services.
When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details: name, address, phone number, email
- Order information: name, billing address, shipping address, payment confirmation, email address, phone number
- Account information: username, password, security questions
- Shopping information: items you view, put in your cart, or add to your wishlist
- Customer support information: any information you include in communications with us
Some features of the Services may require you to directly provide us with certain information about yourself.
You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We automatically collect certain information about your interaction with the Services (“Usage Data”). This may include:
- How you access and use our Site
- Your account activity
- Device and browser information
- Network connection details
- IP address
- Other data related to your interaction with the Services
We use technologies such as cookies, pixels, and similar tools (“Cookies”) to collect this information.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers, such as:
- Companies that support our Site and Services (e.g., Shopify)
- Payment processors (e.g., card information, billing address)
- Marketing and ad partners that collect data when you interact with our emails or Site
- Third-party tools: pixels, web beacons, SDKs, libraries, cookies
Any information from third parties will be treated in accordance with this Privacy Policy.
We are not responsible for the accuracy or practices of third parties. See Third Party Websites and Links below.
How We Use Your Personal Information
- Providing Products and Services:
To process payments, fulfill orders, manage your account, handle returns/exchanges, and post reviews. - Marketing and Advertising:
To send marketing communications and show ads tailored to you across platforms. - Security and Fraud Prevention:
To detect, investigate, or act on possible fraud or illegal activity.
If you register an account, keep your credentials secure. Contact us if compromised. - Communicating with You:
To provide customer support and improve our services.
Cookies
We use Cookies to:
- Power and improve the Site and Services
- Remember preferences and actions
- Analyze user interaction
- Personalize experiences and advertising
You can control Cookies via your browser settings. Blocking Cookies may reduce site functionality.
More info on Shopify-related cookies: https://www.shopify.com/legal/cookies
How We Disclose Personal Information
We may disclose your personal information to third parties for purposes consistent with this Privacy Policy. This includes:
- Vendors or partners providing services (e.g., IT, payments, shipping)
- Business/marketing partners (e.g., Shopify)
- At your direction or consent (e.g., shipping, social logins)
- Our affiliates and corporate group
- Legal compliance, mergers, enforcement, or protecting rights
Categories of Personal Information Disclosed in the Past 12 Months
- Identifiers: Contact details, order/account info
- Commercial Info: Order history, cart data, support interactions
- Internet Activity: Usage Data
Categories of Recipients:
- Vendors (e.g., payment processors, fulfillment, support, analytics)
- Business and marketing partners
- Affiliates
We do not use or disclose sensitive personal information for profiling purposes.
Sale or Sharing of Personal Information
We have “sold” or “shared” personal information in the past 12 months for advertising and marketing.
Categories:
- Identifiers
- Commercial info
- Internet activity
Recipients:
- Business and marketing partners
User Generated Content
If you post content (e.g., reviews) in public areas, it becomes visible to anyone.
We are not responsible for how others use this public information.
Third Party Websites and Links
Our Site may link to third-party websites. We do not control their content or policies.
You should review their privacy terms before sharing information on those sites.
Children’s Data
The Services are not intended for children.
We do not knowingly collect data from individuals under 16.
If your child has submitted information, contact us to request its deletion.
Security and Retention of Your Information
No system is 100% secure. We recommend not sending sensitive information via unsecure channels.
We take reasonable measures, but cannot guarantee “perfect security.”